Make the file public in sharing setting: Only those file shared public can be recall of web page.
It is better to create a folder and declare as public in whole and keep all the required content within.
a. Create a folder.
b. Right click >> go to Share >> click “Advanced” >> go to “Private” and change >> select “On – Anyone with the link” >> Save and Done.
 Get the Direct link:
Go to the photo file >> right click >> get link >> Then copy it with Ctrl+C
 Now paste that link on NOTEPAD program and replace "open" with "uc".
https://drive.google.com/open?id=0B9tSAFgKoVrOT3ZUVXBjbm9GU3M [Click here to check]
 Change the above link format into below.
https://drive.google.com/uc?id=0B9tSAFgKoVrOT3ZUVXBjbm9GU3M [Click here to check]
This link can be used as direct link. It can be used on web pages.